OTM Bio Pages Connie Chesner
 Connie ChesnerVP, Director of Research Can Connie read your mind? No, but you may think she can read your customers’ minds when she reveals themes and messages that characterize their deepest decision-making processes. Why is that important? Because those processes drive customer behavior and in turn impact every decision someone makes about your product or service. Connie’s intellectual curiosity, zeal for problem solving, and talent at skillfully integrating quantitative data with qualitative insights allow her to identify the most pivotal questions clients need answered. Then she develops customized research methodologies to address those needs, and interpret and analyze the outcome. Ultimately, Connie applies these research findings to clients’ real world business challenges to achieve outstanding results. “While many firms conduct market research,” says Connie, “their goal is often to market solely by the numbers, which used in isolation, can derail even the most carefully planned efforts. By integrating qualitative research insights, including conversations with consumers and observational research, OTM establishes the relevant foundation for highly actionable, cost-effective strategies for customer acquisition and retention.” Still active as a communication instructor at Wake Forest University, Connie has a history of applying her keen insight across a variety of areas related to networked communication, including a seminal research study which focused on developing effective response strategies for companies who are ensnared by online rumors. To learn more about Connie and her perspective on OTM’s research capabilities, click here to contact us. |
