Dave Tambling

Partner
Winston-Salem, NC

For nearly two decades, Dave Tambling has leveraged his considerable entrepreneurial and brand-building talents for products and services ranging from pet food to knowledge management—and just about everything in between.

As one of OTM’s founding partners, Dave set out to create an environment where bright, creative people excel and ideas thrive. There’s just one caveat, however: These ideas must be strategic and contribute to clients’ overall business growth. Dave insists on “considered initiative,” which simply put, means that regardless of how exciting or cutting edge, the ideas must stand up to strategic and intellectual rigor.

Dave’s unwavering focus on the customer, relentless pursuit of innovation, ability to anticipate challenges and capacity to view problems from multiple perspectives have helped position OTM as an invaluable resource for myriad clients.

“By leveraging our client’s assets in unique ways,” says Dave, “we are able to deliver highly actionable strategies, which when applied to a client’s products and services, will dramatically grow his or her business.”

Since looking at a problem through a unique prism remains one of the agency’s great strengths—a strength that frequently calls for additional data gathering—customer insight research has become a highly evolved OTM asset.

“We seek to learn why people buy a particular product or service,” Dave says. “Why do they remain loyal? What do they really think? Why do they change brands? What will it take to retain key customers and influence new ones? And then we apply our insights to precisely the right communication media with flair, dead-on key messaging and originality.”

The world according to Dave is a world full of possibilities and innovation. And to stay ahead of the curve, he cultivates fresh thinking, optimism and thoughtful risk-taking.

Prior to the inception of OTM in 1997, Dave worked with startups and multinationals, where he launched new products, opened new markets and developed new distribution channels. He holds a Bachelor of Arts degree from East Carolina University.