Doug Anderson

Partner
Arlington, VA

During his fundraising years for nonprofits such as the USO and the Metropolitan Boys & Girls Club, Doug focused his boundless energy, tenacity and enthusiasm on what was important to donors, and to the vast diversity among them.

“All donors are not created equal,” says Doug. “So we targeted our messaging and media to specific segments of the population. This allowed us to achieve the lowest unit cost possible and surpass our fund raising goals.” Segmentation, customer focus and measurement became the core of Doug’s work, and remain so to this day.

“Not only is OTM extremely customer-centric and focused on measurement,” says Doug, “but we are also early adopters of technology and tactics. In many ways, we’re futurists, whether in manufacturing, printing, healthcare or societal trends.

“With OTM’s long-range view, we’re able to provide highly informed strategic counsel in marketing and in operational arenas such as financial management and sales. And yet, we still have people focused on the here and now, so that our clients can experience the immediate results they are expecting.”

Doug’s experience prior to OTM includes direct marketing and political consulting at Odell, Roper and Simms, an event management/fundraising firm, where he served as vice president of account services.

During his career, Doug has produced tens of millions of direct mail pieces. As a result, he has become the king of contingency plans. “No matter how painstakingly you plan a huge mailing,” says Doug, “once it’s out of your hands for production and assembly, anything can happen. So we always have multiple back-up plans for any eventuality.” Such preparedness underscores Doug’s reputation for thoroughness, focus and determination, as well as his talent for keeping programs on track.

In 1996, Doug launched a $10 million integrated marketing campaign to kick off one of the largest national retail point-of-sale and in-store employee training programs for the retail industry.

Doug is a graduate of the University of Denver.