More thoughts
from OTM

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A plan to influence key influencers
A regional economic development firm wanted stronger relationships ... Continue reading

Internet expert turns to OTM to tell its story
A global Web services company had developed various tools to help businesses enrich the online consumer experience. They needed a way to deliver the goods... Continue reading

Getting shoppers in the right doors
A national apparel company wanted to build sales... Continue reading

University fills seats with help from OTM
A nationally recognized and accredited university wanted to launch a new evening and weekend program... Continue reading

Members share concerns via OTM methodology
A major credit union had many valuable CDs maturing... Continue reading

Dealer network opens up to OTM
A leading garage door manufacturer wanted to understand how to better serve their dealer network... Continue reading

Created a comprehensive added-value media program that delivered more than 96 percent return on investment.

Introduced a new apparel line via an integrated promotion with direct mail, an online sweepstakes and interactive game. Built brand awareness and over-the-counter sales while capturing and tracking unique customer data for future programs.

Developed and executed a research plan to provide in-depth understanding of customers for a national furniture manufacturer. Spoke to retailers and provided a direct view of the consumer.

Created and maintained a lead generation program for a regional data storage company, consistently delivering high quality leads (IT professionals seeking resolution to data storage issues).

Exceeded the enrollment goal for a new degree program by 40 percent and generated a 15X ROI for a state university.

Retained more than 90 percent of CD deposits for a regional credit union.

Discovered an untapped market with an $800 million potential for a national marketer of children's education products.

Generated a 105 percent enrollment increase in retirement accounts for a national financial services firm.

How did we do it?
Talk with us to learn more.

Moving forward

Ultimately, marketing programs are all about the long-term success of your business brought about in part by a myriad of finely tuned, well-conceived, well-executed campaigns that change, adjust, and end. Continued growth depends on your ability to move forward with information obtained about finding and keeping your customers. Developing metrics to understand your progress is a step in the right direction. Previous: Results Impact Achievement

 

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