Home arrow Results
Results PDF Print E-mail

Measure twice. Cut once.

What’s true for carpentry rings true for marketing as well. But can measurement be used to help form strategy and creative at the very beginning? We know it can. We’ve done it. In fact, we highly recommend it. Whether you want to add to your customer base or re-engage existing customers, measurement up front lifts communication programs, helping them be more relevant and enhancing ROI. Trackable elements are integrated into program materials to make sure we get the results we want.


Next:
Impact
Achievement
Moving forward
 
Next >
OTM Insights - Insights lead to deeper understanding of language and context in order to more effectively communicate with prospects and existing customers.

Success, in brief:


University fills seats with help from OTM

Members share concerns via OTM methodology

Dealer network opens up to OTM

 

Bottom Line

Created a comprehensive added-value media program that delivered more than 96 percent return on investment.

Introduced a new apparel line via an integrated promotion with direct mail, an online sweepstakes and interactive game. Built brand awareness and over-the-counter sales while capturing and tracking unique customer data for future programs.

Developed and executed a research plan to provide in-depth understanding of customers for a national furniture manufacturer. Spoke to retailers and provided a direct view of the consumer.

Created and maintained a lead generation program for a regional data storage company, consistently delivering high quality leads (IT professionals seeking resolution to data storage issues).

Exceeded the enrollment goal for a new degree program by 40 percent and generated a 15X ROI for a state university.

Retained more than 90 percent of CD deposits for a regional credit union.

Discovered an untapped market with an $800 million potential for a national marketer of children's education products.

Generated a 105 percent enrollment increase in retirement accounts for a national financial services firm.

How did we do it? Talk with us to learn more.