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A plan to influence key influencers
A regional economic development firm wanted stronger relationships ... Continue reading

Internet expert turns to OTM to tell its story
A global Web services company had developed various tools to help businesses enrich the online consumer experience. They needed a way to deliver the goods... Continue reading

Getting shoppers in the right doors
A national apparel company wanted to build sales... Continue reading

University fills seats with help from OTM
A nationally recognized and accredited university wanted to launch a new evening and weekend program... Continue reading

Members share concerns via OTM methodology
A major credit union had many valuable CDs maturing... Continue reading

Dealer network opens up to OTM
A leading garage door manufacturer wanted to understand how to better serve their dealer network... Continue reading

Created a comprehensive added-value media program that delivered more than 96 percent return on investment.

Introduced a new apparel line via an integrated promotion with direct mail, an online sweepstakes and interactive game. Built brand awareness and over-the-counter sales while capturing and tracking unique customer data for future programs.

Developed and executed a research plan to provide in-depth understanding of customers for a national furniture manufacturer. Spoke to retailers and provided a direct view of the consumer.

Created and maintained a lead generation program for a regional data storage company, consistently delivering high quality leads (IT professionals seeking resolution to data storage issues).

Exceeded the enrollment goal for a new degree program by 40 percent and generated a 15X ROI for a state university.

Retained more than 90 percent of CD deposits for a regional credit union.

Discovered an untapped market with an $800 million potential for a national marketer of children's education products.

Generated a 105 percent enrollment increase in retirement accounts for a national financial services firm.

How did we do it?
Talk with us to learn more.

Success in brief: Members share concerns via OTM methodology

Keeping a credit union’s members on the right path. A major credit union had many valuable CDs maturing at once. OTM conducted structured conversations with members to get a deeper understanding of how to broach options for their pending rollover. This provided the basis for language, tone and messaging that would keep those funds growing for members without getting deposited elsewhere. Carefully segmented and expertly written letter packages resulted in 85% retention of depositors and a net increase in account deposits. More Success Dealer network opens up to OTM University fills seats with help from OTM Getting shoppers in the right doors A plan to influence key influencers Internet expert turns to OTM to tell its story

 

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