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A plan to influence key influencers
A regional economic development firm wanted stronger relationships ... Continue reading

Internet expert turns to OTM to tell its story
A global Web services company had developed various tools to help businesses enrich the online consumer experience. They needed a way to deliver the goods... Continue reading

Getting shoppers in the right doors
A national apparel company wanted to build sales... Continue reading

University fills seats with help from OTM
A nationally recognized and accredited university wanted to launch a new evening and weekend program... Continue reading

Members share concerns via OTM methodology
A major credit union had many valuable CDs maturing... Continue reading

Dealer network opens up to OTM
A leading garage door manufacturer wanted to understand how to better serve their dealer network... Continue reading

Created a comprehensive added-value media program that delivered more than 96 percent return on investment.

Introduced a new apparel line via an integrated promotion with direct mail, an online sweepstakes and interactive game. Built brand awareness and over-the-counter sales while capturing and tracking unique customer data for future programs.

Developed and executed a research plan to provide in-depth understanding of customers for a national furniture manufacturer. Spoke to retailers and provided a direct view of the consumer.

Created and maintained a lead generation program for a regional data storage company, consistently delivering high quality leads (IT professionals seeking resolution to data storage issues).

Exceeded the enrollment goal for a new degree program by 40 percent and generated a 15X ROI for a state university.

Retained more than 90 percent of CD deposits for a regional credit union.

Discovered an untapped market with an $800 million potential for a national marketer of children's education products.

Generated a 105 percent enrollment increase in retirement accounts for a national financial services firm.

How did we do it?
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Success in brief: University fills seats with help from OTM

Driving prospective students to new academic opportunities. A nationally recognized and accredited university wanted to launch a new evening and weekend program to better serve the needs of prospective students who had already entered the area workforce. OTM focused on the strong link between on-campus visits and application submission, then created an open house program and promotion materials. The result was a full program and then some, with carry over into the full-time undergraduate program. More Success Dealer network opens up to OTM Members share concerns via OTM methodology Getting shoppers in the right doors A plan to influence key influencers Internet expert turns to OTM to tell its story

 

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