Turn ideas into programs

We develop strategic plans that maximize your resources ensuring the results you desire. This optimized approach to strategic planning involves many key steps, including, but not limited to:

• Building your strategic plan from the ground up
• Ensuring that strategies filter down through organizational structures to the front lines
• Adjusting strategies in real time in response to changing market conditions
• Developing actions and tactics that flow from strategic vision
• Securing internal buy-in and building external allies if necessary
• Monitoring, reporting and adjusting the plan as it unfolds.
  

Expectations have changed. Your customers, members, investors, suppliers, the communities you serve, the environments you impact, the governments that regulate your business, and the public — they not only expect, but demand increased responsibility and self-regulation. 

Corporate responsibility is both a long-term investment and a tool that can deliver profit to the bottom line: it is an essential business process.

Ultimately, how your organization embraces responsibility rests on the shoulders of corporate leaders like you. How do your efforts stack up? Is your story being told? To whom? How often and in what ways?

Responsibility needs to be part of a strategic plan. Whether your responsibility efforts are mature or still on your to do list, OTM Partners can help.

If technology such as Flash, Adobe Air, Captivate, AJAX, Web 2.0, or SCORM means anything to you, then you have some idea of the expertise we can bring to your interactive efforts and other online projects.

Our experience runs the gamut of interactive media, with marketing and educational applications that include:

• Online direct marketing
• Mobile marketing
• Streaming content
• Animation

More importantly, we apply the same solid results-driven principles to interactive programs that guide all of our efforts, making our consumer, business-to-business, online learning, and other Web-based initiatives more measurable and more effective.

Concerted efforts to educate the public, your consumers, employees, stakeholders and government decision-makers are vitally important. Done well, these efforts can change more than a few minds. They can make a positive impact on the way entire issues and industries are perceived.

We’ve taken difficult educational challenges and made them institutions. Whether industry wide or company specific, short term or decades long, statewide or national — the results have been consistently powerful. Through our education campaign experience, we have:

• Built and managed industry-wide coalitions of stakeholders
• Launched effective nonprofit organizations
• Developed efficient internal training and communications programs for organizations
• Collaborated effectively with state governments, NGOs and agencies.

We have choreographed messages and delivered through traditional and New Media channels and crafted fully integrated educational campaigns featuring instructionally sound classroom training and groundbreaking, interactive online training.

We believe in the power of direct marketing over the guesswork of image-only advertising. Why? Direct marketing is about action — action from your consumers, stakeholders or other audiences — and measurement of real response data that drives future decision-making.

Everything we develop and execute is direct response oriented, from direct mail and telemarketing to print to New Media to event marketing. We’ve successfully applied our direct expertise to e-commerce, catalog development, fulfillment operations, compelling copywriting, complex database issues and more. We’re classically trained in direct marketing, having mailed millions of pieces over the years.