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OTM Creates New Innovative Issues Widget to Educate Consumers

OTM Partners' newest innovation, The Issues Widget, was recently unveiled as part of a larger effort to educate consumers about swipe fees. With research indicating consumers believe convenience store owners were making big profits on gasoline sales, OTM seized an opportunity to leverage a disorienting dilemma to generate transformative learning. By engaging users in a purchase at the fuel pump, The Issues Widget demonstrates that store owners actually make very little on gasoline sales. Armed with this new knowledge, consumers are urged to Take Action Today by completing a letter to their elected official. Applying adult learning theory, instructional design principles and interactive expertise, OTM Partners successfully converted learners into advocates in less than 90 seconds. To see our widget library, click here.

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